The Thrift Store Location Scoring System: How to Rank New Routes by Profit-per-Hour Before You Visit
You can evaluate thrift store profitability before visiting by scoring three inputs you can gather without stepping inside: price tier signals, category density, and drive time — then converting that into a projected profit-per-hour and comparing it against your current best route. If the projected number beats your worst-performing regular stop, it's worth a scouting trip. If it doesn't, skip it.
Most resellers pick new thrift routes based on a Facebook group tip or a hunch that a wealthier zip code means better donations. That's not a scoring system, it's a coin flip. You end up burning a Saturday morning and a tank of gas on a store that turns out to be picked-over Goodwill overflow, while a genuinely good location twenty minutes further sits unvisited because nobody mentioned it. The fix is a pre-visit scorecard that ranks candidate locations before you commit hours to them — the same discipline you'd apply to any other sourcing channel.
Why profit-per-hour beats profit-per-item
Profit-per-item tells you almost nothing about whether a location is worth repeat visits. A store where you find one $80 flip in three hours of digging has a great item and a terrible location. A store where you consistently pull four $15-$25 flips in 45 minutes is a better use of your time even though no single item impresses anyone.
Profit-per-hour forces you to account for the two things that actually determine whether a route scales: how fast you can find sellable inventory, and how much of your day the round trip consumes. A location 10 minutes from home with mediocre margins can out-earn a